The Online Directory Benchmarking Tool Built for Business Owners
Digital Basics Score checks every major directory your business should appear on, alongside your website, reviews, and social channels, then benchmarks all of it against nearby competitors. You get one score, a full breakdown, and the fixes ranked by how much they'll move the needle.
What Gets Benchmarked
Four areas, each measured on its own and each compared with the businesses competing for the same customers nearby.
Directory presence
Google Business Profile, Maps, Bing Places, Yelp, and other major directories, checked against what your competitors have listed.
- Google Business ProfileListed
- Bing PlacesMissing
- YelpIncomplete
Website performance
Can a customer actually book or buy once they land on your site?
- Find your services2 taps
- Book onlineNot possible
- Tap to callWorking
Reviews and reputation
Your rating and how proactively you manage it, benchmarked against nearby competitors.
Social, SMS, and email
Whether you're staying connected with clients after you've already won them.
- InstagramActive · 4d
- SMS remindersNot connected
- Email in 90 days1 blast
Why Digital Basics Score Is Different
This tool benchmarks your whole online presence against real local competitors.
Recommendations are ranked by impact, not just listed.
No marketing background needed. Everything is explained in plain language.
You don't need a website to start. A Google Business Profile alone is enough.
Frequently Asked Questions
Do I need a website to use this?
No. You can run the benchmark from your Google Business Profile alone.
Can I use my Google Business Profile instead of a URL?
Yes. Search for your business by name.
Is the report written for beginners?
Yes. Plain-English labels, no marketing background required.
How are the recommendations prioritized?
By likely impact on your score and your standing against competitors.
Can I share my results with someone else?
Yes, a link, a PDF, or a hand-off to a partner or agency.
Does the benchmark guarantee better rankings or more customers?
No. It prioritizes what's most likely to help, without guaranteeing an outcome.
Is the competitor information based on public data?
Yes, entirely public maps and search signals.
See how you stack up against businesses nearby
See your score, your full breakdown, how you compare to competitors nearby, and the three fixes to start with, all in one report.
Start My BenchmarkFree audit. No obligation.